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A recent report from Audacy highlights an innovative advertising case study that showcases how digital advertisers are leveraging AM/FM radio to boost consumer engagement and conversions. This transformation is made possible through an AI-powered attribution model developed by data-driven marketing company Claritas.
According to Audacy’s report, “Advertisers are discovering that the power of radio isn’t just for building brand awareness: it’s a powerful tool for driving sales and lower-funnel conversions.” This statement underscores the evolving role of radio as a significant player for advertisers aiming to blend traditional reach with digital precision.
The report profiles an e-commerce brand that strategically used AM/FM radio to increase consumer engagement and conversions in the Chicago and San Diego markets. The brand utilized Claritas’ model, which employs tracking pixels on the brand’s website to merge pixel activity with radio spot data. This integration allowed the advertiser to identify who was engaging with the brand and converting through radio efforts.
“For the first time, advertisers can fully understand and measure the success of their radio campaigns, just like they do with digital,” states the report. It further explains that the brand could “pinpoint exactly which radio stations were moving the needle,” linking radio ads to tangible online actions and offering deep audience insights to optimize their strategy.
The analysis provided actionable data, revealing consumer segments and target audiences to refine campaigns for maximum impact. Claritas identified the brand’s key customer segment as “elite innovators,” characterized by affluence, leadership roles, tech-savviness, and a propensity for online shopping.
The data also highlighted that the brand’s high-conversion audiences favored talk and information radio formats, such as news and sports, with Mondays and Tuesdays as prime days for conversions. This insight extended to identifying which radio spots resonated most with the target audience.
The report indicates that the radio campaigns resulted in over 22,000 attributed conversions, as listeners transitioned to the brand’s website. Audacy notes, “This initial campaign provides a roadmap for expansion,” suggesting that the brand can expand its radio success to new markets, targeting high-conversion audiences with precision and refining messages for optimal impact.
Overcoming Skepticism and Embracing Strategy
To those doubtful of radio advertising’s measurability, the report advises, “If you’re skeptical, think again. You can now track radio’s influence on sales similar to how you do with digital channels, proving its ROI and validating every dollar spent.”
The report concludes with strategic advice: “Don’t just buy airtime — strategically invest in it. Radio continues to dominate ad-supported audio in terms of reach and conversions. The research shows time and time again that your ad budget will work harder and go farther with OTA radio and digital audio working together in a total audio approach. Cross-platform listeners are twice as likely to make a purchase after hearing audio ads. Don’t leave these potential customers on the table.”
This case study illustrates the promising potential of integrating traditional and digital advertising strategies, paving the way for innovative marketing approaches.
Radio advertising can be a dynamic tool for elevating your brand. By understanding your audience, crafting compelling messages, and leveraging local connections, you can significantly enhance your brand presence and drive engagement.
Yavapai Broadcasting, known as “My Radio Place,” is a prominent radio station network that serves the vibrant communities of Yavapai County, Arizona. With a commitment to delivering high-quality programming, Yavapai Broadcasting offers a diverse range of content that caters to various interests and tastes.
3/21 The Yavapai County Roads Division reopened Double A Ranch Road at Cemetery Road in Ash Fork
3/20 ADOT says there will be alternating lane restrictions along Highway-95, near Parker, for pavement preservation work next Monday through Thursday. Crews will work from 6-am to 6-pm each day. North and southbound Highway-95, near Shea Road, will be reduced to 1-lane, with alternating traffic control via flaggers. Drivers will have to be ready for short delays.
3/20 A Draft Engineering Evaluation/Cost Analysis for the Gold Bullion Mine, on the Verde Ranger District near Cherry, and the Administrative Record, are available for public review and comment.
3/20 The Sedona Fire District will host a community meeting on wildfire preparedness on April 2-nd, from 4-to-6 at the Sedona Performing Arts Center on Upper Red Rock Loop Road. A panel of representatives from the Sedona Fire District, the city of Sedona, Yavapai and Coconino counties, the Coconino National Forest, Arizona Department of Forestry and Fire Management, APS and Arizona Water Company will be on hand to discuss several different topics. A question-and-answer period will follow the presentation.
3/20 The body of a missing man was found floating in Lake Pleasant on March 15-th. Maricopa County Sheriff’s officials say the body is believed to be that of 62-year-old Glen Keer of Phoenix who was reported missing back on February 27-th. A body was found floating face-down in Jackass Cove and due to the amount of decomposition it was turned over to the Medical Examiner for positive identification and cause of death. Officials say the body is about the same height and weight as Keer and Keer was the only missing person at the lake. During the initial search for Keer, the Sheriff’s office conducted above and below water searches, cadaver dog searches as well as numerous helicopter searches.
SEDONA, Ariz. – The city of Sedona will host the free Limited Collection Event on Saturday, May 10, 2025, from 8 a.m. to noon, at the West Sedona School parking lot at 570 Posse Ground Rd., near the Sedona Community Pool. Waste that will be accepted for the event includes: Small household batteries including AA, AAA, C, D, 9-volt and button batteries Medical waste including liquid medicine like cough syrup and Pepto-Bismol, sharps, prescription pills, over-the-counter pills and vitamins Paper documents (limited to four file boxes of paper per vehicle) Cathode ray tube (CRT)/tube TVs (a limited number of CRT TVs will be collected; first come first served) All types of phones CDs/DVDs Credit card machines Desktop and laptop computers Flatscreen computer monitors and TVs Vacuums Microwaves Other small household appliances Office electronics and other computer equipment Power cables and cords Power tools (batteries included) Radios Security cameras VHS/DVD players Video game equipment Waste that will not be accepted includes: Commercial business waste Large appliances or items containing freon such as refrigerators Large batteries such as car batteries Household hazardous waste Cardboard Plastic, such as credit cards Three-ring binders Household electronics, small battery waste and medical waste will be collected by city partners Westech Recyclers, Veolia and Ponderosa Medical. In addition, Assured Document Destruction will have an on-site paper shredding truck. Disposing of electronics, batteries and medical waste in landfills contaminates drinking water and can kill wildlife. Throwing out electronics can waste billions of dollars in recoverable materials such as gold, silver, coltan, copper, palladium, platinum and other valuable metals. Paper documents can be recycled into new products, reducing the need to cut down forests for paper production. Proper disposal is important for protecting the health of humans and the environment. This event is considered a limited collection event in that the city will not be accepting items such as paint and lightbulbs like it does during the Household Hazardous Waste Collection Event. The next Household Hazardous Waste Collection Event is expected to be held in October. For additional details on the Limited Collection Event, contact the city’s Sustainability Department at [email protected] or visit www.sedonaaz.gov/waste-collection.
3/20 A pilot called 911 Wednesday morning and reported they had made an emergency landing near Buffalo Range Road and I-40. The Coconino County Sheriff’s Office says the pilot was flying from Flagstaff to Dallas and then on to Michigan where she was supposed to deliver the plane to its new owner. The pilot stated that while flying they heard a loud pop and then oil began to spray on the windshield. The pilot then decided to make the landing in the field. The investigation was turned over to the NTSB.
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