The votes are in and the winners of the Arizona Department of Transportation’s Safety Message Contest have been selected!
Thousands of votes were cast by the public last month for 10 message finalists. The two winning traffic safety messages are:
During the first phase of the contest, 3,700 entries were submitted. Those entries were whittled down to 10 finalists, and a public vote last month determined the winners. Today, authors of the two winning messages were invited to ADOT’s Traffic Operations Center in Phoenix to type their traffic safety message into the Dynamic Message Sign system and see them go live via highway cameras. Both winning messages will appear on overhead message boards statewide through the weekend.
ADOT displays unconventional safety messages on overhead signs as part of an effort to change driver behavior and encourage motorists to make better decisions while driving. According to national statistics, driver behavior, like choosing to speed, driving distracted, impaired or reckless, plays a role in more than 90% of vehicle crashes.
